FPT to choose communication consultant
JWT Vietnam, a member of WPP Group was chosen to be the consultant for the implementation of FPT’s communication strategy. The contract was signed on November 26th.
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09/12/2009
According to the initial plan, the FPT consultation project includes four phases: market research and analysis (phrase 1), Brand foundation (phrase 2); Communication Strategy, Communication Channels and Communication Message (phrase 3) and Piloting campaign (phrase 4).
Accordingly, since December 2nd, JWT Vietnam has implemented the phase 1 of the project. More specifically, the consultant has conducted interviews with FPT’s senior leaders and internal survey and supported FPT to choose the research house for market research.
It is known that, JWT is the agency of big brand names in Vietnam such as Unilever, P&G, Pepsico, Ford, Viettel among others. The Corporation started to look for competent communication consultant in July 2009.
