PC World and FPT Online boost strategic cooperation

“Synergy to develop” is the primary cooperation scheme set by PC World and FPT online. The PC World Magazine, managed by Ho Chi Minh City Department of Science and Technology, has been publishing numerous ITC editions for 19 years, attracting hundred thousands of readers and establishing prestige in the ITC sector. FPT Online, a member of FPT Corporation, specializes in digital content, SMS services and online game with huge human capital and professional management system.

The magazine expects to enhance its traditional business such as publishing, advertising, servicing and especially to develop their two sites including www.pcworld.com.vn and www.thegioigame.vn Supported by FPT Online’s advantages in technology, financial strength and management system, the Magazine would concentrate in press business and get more chances to access wider range of potential readers and develop new communication forms and content.

FPT Online considers this cooperation a door to potential opportunities. This is one step toward realizing its development strategy to invest in new business fields. FPT Online has more than 10 year’s experience in online advertizing and services, inheriting advanced technology solutions and professional management system of FPT Corporation.

The cooperation initiative between FPT Online and PC World were approved by Ho Chi Minh City Department of Science and Technology. The two sides committed to reserve and promote the PC World brand name, fulfill all the tasks and duties of a press agency prescribed by the law of Vietnam, acting for the prosperity of the community and for their own sake.

“We do understand that content plays vital role for success of a magazine, which has also brought success to PC World for the last 19 years. How to conduct such content fully and timely to the right readers, however, lies in the communicating methods, especially in the current information society shaped by the Internet and technological solutions. The cooperation with FPT Online will help us to employ their technology advantages and management system and focus on our content development. It will also leverage new development of communication and digital content for both sides” said Le Trung Viet, Editor-in-Chef of PC world.

Explaining the reason for this cooperation, FPT CEO Truong Dinh Anh said: “Doing business in communication and press sector is one of development strategy of FPT Corporation. We defined this fully potential and have been seeking more opportunities. PC World, the leading ITC magazine in Vietnam, has extensive experience in press business and certain influence in the ITC sector. This cooperation is also suitable with our “Synergy” strategy”.

“Synergy to develop”, this cooperation is significant for both PC World and FPT Online. Under the cooperation terms and conditions, PC World is responsible to maintain and develop its existing printed editions and online portal, focusing on press profession and content development. FPT Online, at the same time, execute business development and provide resources for the magazine’s operation. The two sides are responsible for common responsibility and benefit from the established cooperation.