Pepsi – FPT Promo Cooperation
On 15 March 2007, Pepsi Vietnam and FPT Promo held a press conference at the Omni Saigon Hotel to introduce a promotional program called Pepsi-Digital Melody. FPT Promo represents the contractor in charge of SMS messages via the switchboard 8100.
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28/03/2007
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FPT Promo has also created the website Pepsi World, at www.PepsiWorld.com.vn . According to PepsiCo, the promotional program in which FPT Promo is the major partner to launch the “digital promotion” campaign, the first held in Vietnam , is valued at $1 million.
