FPT Brand increases by nearly VND 1,400 billion after one year

The list of 50 most valuable brands on Vietnam’s stock market was released by the UK-based Brand Finance in Hanoi on September 15. FPT stands at USD 302 million, an increase of USD 63 million, equivalent to 1,400 billion compare to last year.

This is only the second time Brand Finance has announced the Top 50 most valuable brands in Vietnam. The total brand value of the Top 50 stands at USD 7.26 billion, an increase of USD 1.76 billion against the USD 5.5 billion last year.

FPT stands at USD 302 million, an increase of USD 63 million, equivalent to 1,400 billion against the USD 239 million last year.

According to Samir Dixit, Managing Director, Brand Finance Asia Pacific, 2016 showed the significant progress of Vietnamese businesses.

Brand Finance conducts the list based on a number of criteria: brand strength index ratings, brand revenue and brand credibility.

This is the only ranking that applies the criteria of the ISO 10668 in evaluating brand names. It is recognized by tax and audit agencies and valid in Mergers and Acquisitions (M&A) transactions.

Lai Tien Manh, Country Representative of Brand Finance Việt Nam, said several domestic companies have missed opportunities in mergers and acquisitions (M&A) by not taking brand value into account when evaluating deals.