FPT Partners with LynkiD to Expand Loyalty Ecosystem Connectivity and Customer Experience

Recently, LynkiD and Happy Club — the customer loyalty program of FPT — officially signed a strategic partnership agreement aimed at enabling reward point interoperability between the two platforms while enhancing customer experiences across both ecosystems.

As the digital economy continues to grow, customers increasingly expect greater flexibility and convenience in using loyalty points. The partnership between LynkiD and Happy Club seeks to address this demand by connecting the large-scale customer ecosystems of both organizations.

“The partnership between Happy Club and LynkiD goes beyond simple system integration. Our goal is to build an interconnected loyalty network where reward points can be used flexibly and generate tangible value for users. We believe this model will help shape how businesses enhance customer value in the digital era,” said Mr. Pham Duy Phuc, Director of Strategic Unit DC5 at FPT and representative of the Happy Club program.

Mr. Pham Duy Phuc, Director of Strategic Unit DC5, FPT.

Under the agreement, the two parties will gradually integrate their loyalty ecosystems to expand the use and experience of reward points across both platforms. Specifically:

• Customers holding FGold points (FPT’s reward point system) will gain access to a wide range of offers and rewards from more than 1,300 brands within LynkiD’s partner network.
• LynkiD users will have opportunities to access promotions, rewards, and experiences from FPT’s ecosystem, including internet and television services, technology shopping, healthcare, and daily consumer services.

In addition to reward point interoperability, LynkiD and Happy Club will collaborate to integrate reward catalogs and promotional offers into each other’s applications. This will provide customers within both ecosystems with access to a broader range of vouchers, gifts, exclusive offers, and new experiences from partner brands.

The initiative is expected not only to enhance user value and engagement across both loyalty platforms, but also to create new channels for brands to connect with high-quality digital customer segments from the two ecosystems.

“Partnering with Happy Club under FPT marks an important milestone in LynkiD’s strategy to build an open loyalty ecosystem that enables value exchange and connectivity across different loyalty platforms,” said Ms. Tran To Uyen, CEO of LynkiD.

Ms. Tran To Uyen, CEO of LynkiD.

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About LynkiD

LynkiD provides customer engagement and fintech solutions and currently partners with numerous enterprises in the finance, banking, and insurance sectors.

Its platform connects more than 1,300 brands with over 11 million users, aiming to build a diverse and flexible customer experience ecosystem.

About Happy Club

Happy Club is the customer loyalty program of FPT, developed to enhance user experiences and maximize value across FPT’s service ecosystem.

Through the platform, customers can accumulate and redeem FGold points for gifts, service experiences, and promotions throughout the FPT ecosystem — from internet and television services provided by FPT Telecom, online grocery shopping with Sendo Farm, to technology retail and healthcare services across the Group’s diverse portfolio.

With an open ecosystem development strategy, Happy Club continues to expand partnerships to deliver more diverse and flexible experiences for users.