FPT Online leading in smart digital services

“In 2013, the unit took the important steps in technology strategy", said Chief Technology Officer of FPT Online Dinh Le Dat.

In the past 7 years, FPT Online has been growing and experiencing ups and downs in technology, product and business. On the other hand, FPT Online pioneered in studying and developing services under new technology trends.

In 2013, the company standardized the development process for more than 200 technology staffs. It also converted technology infrastructure and more than 20 services on VnExpress from Microsoft technology to Open Source (Social, Mobile, and Cloud). Then, more than 1.5 billion views for 25 million unique users and 400 million views per month on mobile devices were met.

Besides, FPT Online also launched a pioneer team in the field of LargeScale & HighTraffic System và Analytics/BigData and deployed eClick AdNetwork (Beta version) successfully.

FPT Online will promote multi-screen digital media with a difference to please customers and users with the speed, content quality and smart services.

Responsive, Hybrid and Native Apps versions of VnExpress and digital content services will be developed on mobile devices to bring about new experiences via videos, Multimedia Interactive News and Infographic . Content and products will be organized and produced exclusively for mobile users.

eClick AdNetwork will become the strategic platform for advertising business, support and develop the traditional service named Banner/Display Ad, Content Marketing more effectively. In addition, eClick will also promote CPC/CPL/CPA, video and mobile advertising.

To further competitive advantages, FPT Online will invest in human resources and researches to develop technologies such as Big Data, content recommendation system, Knowledge Discovery and Data Mining etc.