FPT Promo introduces Digital marketing to Vietnam market
FPT Promotion Joint Stock Company (FPT Promo) in cooperation with Pepsi, is initiating a marketing program called “Pepsi Bluetooth Zone”, the very first marketing solution via Bluetooth launched in Vietnam . With the slogan: “Discover – Challenge – Create”, this program was designed to offer young people the opportunity to experience the latest entertainment trends and activities during the Tet Holiday 2008.
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31/01/2008
When bluetooth function is activated on a cell phone within the “Pepsi Bluetooth Zone”, users can receive beautiful wallpapers, cool music and videos from Pepsi to decorate their favorite cells while hanging out during the Tet holidays. Especially, they can also receive lovely accessories and gifts from pretty “Bluetooth Girls” during show times.
Pepsi Bluetooth Zones are online from January 10th 2008 to February 5th 2008 at the following locations:
- 3rd Floor Parkson Le Thanh Ton,.4th Floor Parkson Hung Vuong, from 11:00 to 13:00 and from 19:00 to 21:00. (Bluetooth Girls available)
- 4th Floor Diamond Plaza : from 19:00 to 22:00 , Bluetooth Girls available.
- Galaxy Cinema Nguyen Trai and Galaxy Cinema Nguyen Du: 18:30 - 19:30 and 20:30 - 21:30 (Bluetooth Girl available)
Along with Pepsi Bluetooth Zone, FPT Promo is also promoting Pepsi’s products with its Pepsi Spring Outing initiative in which visitors can send wishes to their friends with the logo of traditional plant believed to bring prosperity on the website: www.pepsiworld.com.vn. Flowers will blossom as wishes are made, befitting Pepsi’s message to its customers: “A prosperous toast, a joyful year”. Moreover, visitors can customize cards and share with friends about must-go places, new year horoscopes, Tet’s traditional customs and other personal messages.
Bluetooth marketing is one of the many applications based on Digital Marketing, a rapidly emerging trend expected to be the norm for the modern marketing industry.
Bluetooth marketing has been utilized in many international brands’ promotion campaigns, bringing them significant successes, such as Samsung's program in Korea promoting its new music player YEPP iLUV P2 with built-in Bluetooth, Nike 's Air Force in Beijing that can also collect visitors’ information, US Pepsi ’s that allows celebrities’ pictures, music and games to be downloaded to cell phones, US BMW Series 3’s allowing customers to see catalogues, select colors, functions and find the nearest distributors via Bluetooth.
Pepsi’s Bluetooth is the first of its kind in Vietnam . In the coming time, FPT Promo will continue its application of this Bluetooth service at Parkson Shopping Centers, providing shoppers with sales and promotional information and even executive sale coupons via Bluetooth.
“Pepsi – Digital Rhythm”, designed by FPT Promo in the beginning of 2007, was the very first and successful application of Digital Marketing in Vietnam . Attracting million of participations, it was selected as “Pepsi APAC Best Practice” by Global Pepsi. FPT’s integration system can connect single database from cell phone lines and the internet and send it to the data processing centre where it can be processed quickly and accurately. Marketing results and data can be automatically updated periodically, either by the hour or even by the minute.
About FPT Promo:
FPT Promotion Joint Stock Company (FPT Promo) is one of the pioneering promotion companies that utilize digital marketing in Vietnam . Beside conventional marketing solutions (television commercials, advertising signs, banners…), digital marketing also applies digital technology to the advertisement - entertainment sector and to its customer access.
FPT Promo provides quick and accurate strategic, technical and innovative solutions for promotions, program designs.
Above all, FPT Promo is able to connect and integrate custom digital devices such as the Internet, telephones, POS, televisions with IPTV technology… to further the effectiveness of marketing approaches, enabling enterprises customer access anywhere anytime.
FPT Promo has successfully realized initiatives for customers such as Pepsi, KFC Vietnam, Samsung Olympic 2008 in Beijing , Mirinda , IN Store…. Of note is that it has successfully designed the very first ticket-booking interactive website in Vietnam (www.galaxycine.com).
FPT Promo’s aims to step up its R&D efforts on new global technologies and trends for application in promotional schemes in Vietnam , bringing new, innovative promotion technology to Vietnam .
For more information, please contact:
FPT Promotion Joint Stock Company (FPT PROMO)
79 Bis Điện Biên Phủ, Da Kao Ward, District 1, Hochiminh City , Vietnam
Tel.: (+84.8) 8 29 29 65 - Fax: (+84.8) 91 00 625
Email: [email protected]
Website: www.fptpromo.com; www.fptpromo.com.vn
