FPT Shop increase online sales by 600%

According to the statistics by E-Commerce Association of Vietnam (Vecom), the market size of Vietnam E-commerce was quite large with 36% of the population using the Internet and 57% of them engaged in online shopping.

In Vietnam, in spite of joining the online retail for a short time, many companies have gained significant market shares such as Lazada.vn, Zalora.vn, Foodpanda.vn, Beyeu.com, Lamdieu.com, Solo.vn etc. Understanding great advantages of the online model, a number of retail companies have been promoting this sales channel as well as traditional ones. Such retail giants as Mobile World and Nguyen Kim have also strengthened online sales on Thegioididong.com and Nguyenkim.com.

FPT Retail commits to giving the most responsible advice.

Joining this trend, FPT Retail has promoted the online channel as well as expanded operational area with traditional shops in recent years. Up to June 2014, FPT Shop possessed 120 stores in 58 cities, approaching 150 shops by the end of 2014. Accordingly, in the first 6 months, FPT Shop reached 180% in revenue compared to the same period last year. The online channel alone increased by 600% and ran with over 3,000 staffs.

As said by Director of Online Business Center Nguyen Trung Duc, the online sales channel of FPT Shop gained an impressive growth rate mainly due to 5 factors including practical and appealing promotions, beautifully-designed and easy-to-use web interface, quickly-updated product information playing role as a library to support customers in lookup.

In particular, this result was also contributed by support team willing to counsel all needs of customers 24/24 via various channels such as phone, online exchange and offline message with the motto of giving responsible advice to help customers make the correct purchase decision.

In addition to the official website, FPT Shop Fanpage currently has over 550,000 likes. The rapid increase in the number of members created a spillover effect to support communication as well as online sales.

Online sales channel is a good solution for FPT Shop in the context of the current economic downturn because of its cost saving. It is easier and more economical to update prices and information than print catalogs. Moreover, companies can show all kinds of products in online stores with unlimited areas.

In addition, the channel also helps improve the service quality. Thanks to the ease of collecting customers’ personal information including email, address, job, hobby and shopping history, staffs can give every customer the most suitable advice.

In the future, besides the product quality of genuine items as a core advantage, the online sales of FPT Shop will focus on before and after-sales services such as delivery within 60 minutes, free delivery nationwide.