FPT Advises DAT Group on Major Investment in Digital Transformation and AI

DAT Group Joint Stock Company (DAT Group), with consultation from FPT, has announced a strong investment roadmap in digital technology and artificial intelligence (AI), reaffirming its leading position in the field of automation and solar energy solutions.

DAT Group Headquarters.

Through the digital transformation and AI project, DAT Group aims to optimize operations while creating new value for customers through innovative approaches, delivering optimal efficiency for all stakeholders.

In the context of rapid technological advancement, particularly the surge of artificial intelligence (AI), digital transformation has become a decisive factor for maintaining competitiveness. DAT Group, together with FPT Digital – a member company of FPT Corporation, has developed a robust three-phase digital transformation roadmap.

The first phase focuses on building a digital foundation and implementing quick-value initiatives. AI-powered customer support systems will help reduce response time, while new digital platforms will allow customers to easily track orders and access information. The next phase will expand the scope of technological application, enhance service personalization, and integrate more advanced systems to automate decision-making. From the final phase onward, DAT Group will complete its digital ecosystem and broaden digitalized services to strengthen competitiveness and ensure sustainable growth.

Mr. Tieu Van Dat, CEO of DAT Group

Throughout this journey, DAT Group will focus on three main objectives: enhancing customer experience, optimizing internal operations, and developing digital business models. By leveraging advanced technologies, the company expects to reduce operational costs by 30%, increase work efficiency by 40%, and ensure consistent service quality, significantly improving customer satisfaction levels.

Mr. Tieu Van Dat, CEO of DAT Group, emphasized that digital transformation is not merely the application of technology but a comprehensive shift in operational models and corporate mindset. He stated: “We are committed to making strong investments in digital technology — particularly in artificial intelligence, data, and human resources — to lead the automation and solar energy market while delivering tangible value to our customers.”

Mr. Le Hung Cuong, Chief Digital Transformation Officer, FPT Digital

Representing FPT Digital, CEO Le Hung Cuong shared that DAT Group has a highly practical, customer-centric digital transformation strategy. “This is not a distant vision but a concrete roadmap designed to deliver better customer experiences every day,” he said. Cuong emphasized that with its extensive experience in implementing major digital transformation projects in the same industry, FPT Digital will accompany DAT Group to successfully transform, enhance competitiveness, expand market share, and achieve sustainable growth.