FPTU "fuels" students with emotional OOH messages

FPT University (FPTU) has just launched the campaign "Supporting the 2025 exam season" with an outdoor advertising system (OOH) covering many provinces and cities, carrying gentle but emotional messages of encouragement for 12th grade students entering the important exam.

Not only do students get anxious during exam season for the most significant test of their academic lives, but their peers, educators, and parents also feel anxious and anxious. Comprehending this psychology, FPT University (FPTU) began the "Supporting the 2025 Exam Season" campaign on June 24 with a number of useful, imaginative, and sentimental activities, such as the nationwide outdoor advertising system (OOH), charming card messages, and lovely check-in photobooths at exam sites.

Not just a wish…

FPT University participates in a number of intimate and sensitive activities during these days when everyone is considering the 2007 candidates. On the way to the examination points, many young people are moved by FPT University's OOH messages, which take the form of Q&A:

"Am I good enough?"

"You tried your best. Being resilient is a good thing."

"Is the future okay if I don't do well on the exam?"

"One exam doesn't decide your future. But how you live and choose afterward can."

"Where should I start for a solid future?"

"Start with yourself. With the desires, dreams, and goals you once believed were worthy."

FPTU's inspirational billboard series for exam season students

Instead of placing pressure on scores, FPTU's campaign encourages candidates to boldly state their goals and have the courage to take charge of their own future.

FPTU uses OOH signs in major cities, business districts, and airports in provinces like Da Nang, Can Tho, Quy Nhon (Binh Dinh), Hanoi, and Ho Chi Minh City.

FPTU also installed check-in photobooths with sweet designs and heartfelt messages at some schools that administer high school graduation exams in numerous provinces and cities, creating a positive vibe during the tense exam season.

Photobooth welcomes and supports students

Gifts, cards or phone cases for the candidates

But also fuels the journey of choice…

A spokesperson for the communications department of FPT University stated: "FPTU never waits for you to reach; instead, it always manages to show up when it's time to help, support, and build trust with young people. Since we are aware that everyone requires a spiritual "prompt" when confronted with a future decision.”

FPTU stresses that every student can choose their own path, as long as they have the courage to begin with themselves without placing undue pressure on them. Exam anxiety is normal. What matters, though, is how each individual responds to it, gets back up, and continues on.

With this motivational campaign, FPT University reaffirms its position as an educational institution and a partner for Gen Z at every significant turning point, from exams to major selection, university selection, and future planning.

“Your future is not determined by an exam. However, your lifestyle and subsequent decisions can.”