NovaGroup Partners with FPT to Launch Ecosystem-Wide Digital Transformation Project Toward Data-Driven Operations

FPT Corporation and NovaGroup have officially launched a Digital Transformation Strategy Consulting project. This marks a key step in their strategic partnership, aimed at building a data- and technology-driven operating model across NovaGroup’s entire ecosystem.

NovaGroup is a multi-sector investment and development corporation with three core pillars: real estate, services–tourism, and agriculture–consumer. The group has been accelerating its digital transformation efforts for several years, particularly since 2025, with initiatives focused on standardizing operational processes and building digital enterprise management platforms. It has also developed and applied technologies in internal governance, while upgrading core business systems such as digital sales platforms, customer experience systems, and smart operational applications across its projects.

Mr. Duong Van Bac, CEO of NovaLand Group, speaks at the event.

Amid the rapid reshaping of business models by digital technologies and artificial intelligence globally, NovaGroup has identified comprehensive digital transformation as a strategic priority for its next development phase—aiming to enhance governance capabilities, optimize operations, increase value, and ensure sustainable growth.

The Digital Transformation Strategy Consulting project is a continuation of the comprehensive strategic partnership between NovaGroup and FPT. Under this collaboration, FPT serves as a strategic partner in consulting and implementing digital transformation initiatives, applying AI, big data, and advanced technology platforms across NovaGroup’s ecosystem.

The project kickoff ceremony took place on March 13 in Ho Chi Minh City, with the participation of leaders from NovaGroup, NovaLand Group, Nova Service Group, and representatives and experts from FPT. The project will be implemented across NovaGroup and its two key subsidiaries: NovaLand Group (real estate development, urban areas, and resort properties) and Nova Service Group (service, commercial, and community utility ecosystem).

Mr. Duong Van Bac, CEO of NovaLand Group, and Mr. Le Hung Cuong, CEO of FPT Digital, sign the project kickoff agreement.

The event marks the beginning of building a comprehensive digital transformation strategy for NovaGroup and its member units, with the goal of establishing a data- and technology-driven operating model.

Speaking at the event, Mr. Duong Van Bac emphasized that digital transformation is a key strategic direction for NovaGroup in its new development phase:
“Partnering with FPT will help NovaGroup build a structured digital transformation strategy closely aligned with our business strategy, thereby enhancing governance capabilities and optimizing operational efficiency across the entire ecosystem.”

The project will enable NovaGroup to comprehensively assess its current technology and operational landscape, while laying the foundation for implementing digital initiatives to improve business performance and management capabilities.

Building a Digital Transformation Strategy for the NovaGroup Ecosystem

Within the project scope, FPT will conduct a comprehensive assessment of NovaGroup’s IT applications, level of digitalization across operational processes, and digital transformation needs of both the parent company and its subsidiaries. The findings will serve as the basis for developing a digital transformation strategy framework and proposing a portfolio of priority digital initiatives for the 2026–2028 period.

In addition, the project will design a detailed transformation roadmap, propose an overall technology architecture, and establish an organizational model for a Digital Transformation Office aligned with NovaGroup’s governance structure.

Mr. Le Hung Cuong, CEO of FPT Digital, affirmed that FPT will accompany NovaGroup throughout the entire transformation journey—from assessment and strategy development to roadmap design tailored to the group’s operational characteristics:
“The goal is to help NovaGroup quickly establish a data- and technology-driven operating model, enhancing efficiency and adaptability to market changes.”

Mr. Le Hung Cuong confirms that FPT’s expert team will accompany NovaGroup throughout the digital transformation journey.

In implementing the project, FPT will apply its FPT Digital Kaizen™ methodology—a digital transformation consulting framework developed from experience working with major enterprises both domestically and internationally. This methodology is structured around three core pillars: business transformation, technology transformation, and people transformation. The approach ensures comprehensive change across governance models, operational processes, and corporate culture.

Toward an Intelligent, Data-Driven Enterprise Model

Digital transformation is expected to significantly enhance governance and operational efficiency across NovaGroup’s ecosystem. Recognizing that transformation is not just about technology investment but also about shifts in mindset and organizational culture, NovaGroup is placing strong emphasis on building a digital culture where every employee understands their role in the transformation journey.

The group is promoting innovation from leadership to all levels of staff, fostering motivation and long-term commitment. At the same time, NovaGroup aims to build an intelligent operating platform where data and technology serve as the foundation for all management decisions and business activities.