FPT’s brand value rises 18% to USD 1.2 billion thanks to technological innovation

FPT is the only company in the information technology sector to be listed among the top 10 in the Vietnam 100. The brand value of FPT has increased by 18% to USD 1.2 billion thanks to the expansion of digital services and continuous technological innovation.

According to Brand Finance’s “Vietnam 100 2025” report, the total brand value of the 100 most valuable brands in Vietnam this year reached USD 38.4 billion. This figure represents a 14% decrease compared to last year due to ongoing economic challenges.

Although the total brand value of the top 100 brands declined, several industries still experienced significant growth, including automobiles (49%), real estate (27%), logistics (25%), aviation (15%), and technology (10%). This reflects the adaptability of Vietnamese enterprises amid overall economic headwinds.

FPT is the only information technology company to appear in the top 10 of the Vietnam 100 ranking. Its brand value increased by 18% to USD 1.2 billion, driven by the expansion of digital services and technological innovation.

“Vietnamese brands have demonstrated remarkable resilience despite the overall downward trend in market brand values,” said Alex Haigh, Managing Director for the Asia-Pacific region at Brand Finance.

Each year, Brand Finance surveys 6,000 of the world’s largest brands and publishes more than 100 reports evaluating and ranking brands across industries and countries. The 100 most valuable and strongest Vietnamese brands are featured in the “Brand Finance Vietnam 100 2025” report.

In 2024, Brand Finance valued FPT’s brand at USD 995 million, compared to USD 594 million in 2023.