FPT And Dat Xanh Enhance Cooperation In Digital Transformation To Fulfill The Mighty Aspirations

Ho Chi Minh City, on December 30, 2021, Dat Xanh Group (DXG) and FPT Corporation (FPT) officially launched a comprehensive digital transformation project. The project aims to change the backbone of operations and business of DXG and contribute to realizing the goal of making Dat Xanh one of the Top 10 Real Estate Developers in Southeast Asia. It is also the most comprehensive digital transformation project on the most significant scale, with the fastest deployment time in the real estate sector. Furthermore, they expect that this project will bring different values ​​and experiences to customers of Dat Xanh Group and create sustainable resonance values ​​for businesses operating in the construction and real estate industry.

Representatives of both sides at the Signing Ceremony

Over 18 years of development, Dat Xanh has become a leading corporation in the real estate industry, changing the stature, quality, and appearance of Vietnam's urban area. The greater the spirit of commitment, the higher the goal to conquer. In 2022, Dat Xanh Group has the aspiration to become one of the top 10 real estate developers in Southeast Asia, reaching the model of a multi-industry economic group, contributing to a mighty Vietnam.

To fulfill that aspiration, Dat Xanh Group deeply understands that digital transformation on the most end-to-end scale is the most optimal way to help comprehensively transform. Through challenges from the pandemic, Dat Xanh Group has digitally transformed the overall business, restructuring the business backbone with the expectation to overcome limitations in traditional real estate. To realize the goal of going global, Dat Xanh has accompanied FPT - the leading technology corporation with extensive experience accumulated through many successful digital transformation projects and a network of large partners in the real estate industry in Vietnam.

Based on core technology capabilities, especially AI, Cloud, Big Data, RPA, advanced technology solutions… and SAP platform, FPT will advise and implement digital transformation for 90 member companies of Dat Xanh Group in 28 months. The project will be implemented comprehensively in all six areas, including Finance, Operation, Sales, Human Resource Management, Office, and Mobile Application. In addition, it's towards the standardization of all business processes and reporting documents, centralizing data into an architectural system with high transparency, thereby closely linking the operational process of Dat Xanh Group in production, business activities, and corporate governance.

The project is expected to move the entire information technology infrastructure; deploy digital transformation solutions on the FPT Cloud environment to take advantage of the speed and scalability of cloud computing while building an integrated data platform to optimize data analysis features on Cloud.

Mr. Luong Tri Thin - Chairman of Dat Xanh Group - said: "For Dat Xanh Group to adapt to the new trend of digital transformation, each employee needs to actively learn and transform themselves to become an "elite warrior" with the spirit of commitment. An overall digital transformation process from employees to managers and above is necessary for the new era. Digital transformation means not only about technology. Other factors such as people, leadership mindset, and corporate culture also matter. Accompanied by FPT, we are determined to carry out the digital transformation on an organizational scale to comprehensively improve the quality of operation, service, and investment for our projects." "Along with Dat Xanh Group on the journey of comprehensive digital transformation, FPT will become a strategic partner providing solutions and consulting services supported by leading technology experts and technology capacity. We are confident in mastering this digital transformation project promptly in 28 months. We will also bring the experiences and success formulas gathered through other large projects in the industry to bring Dat Group to become a billion-dollar enterprise, as what they are aiming for", said Mr. Truong Gia Binh - Chairman of FPT Corporation.

Mr. Luong Tri Thin, Chairman of Dat Xanh Group, and Mr. Truong Gia Binh, Chairman of FPT, at the Signing Ceremony Mr. Nguyen Hong Viet, Managing Director, SAP Vietnam, said: "The application of future core technology SAP S/4HANA to start the digital transformation journey is an important milestone for Dat Xanh Group. It will manage the basic operations of all subsidiaries and the Group on the same system and standardize processes according to best practices. Besides, accurate and online data will help management activities be more efficient and optimized. As a result, the whole organization will become smarter to improve product quality, better meet customer needs, and be transparent to investors and the ecosystem".

Mr. Luong Tri Thin, Chairman of Dat Xanh Group, and Mr. Truong Gia Binh, Chairman of FPT, at the Signing Ceremony

Mr. Nguyen Hong Viet, Managing Director, SAP Vietnam, said: "The application of future core technology SAP S/4HANA to start the digital transformation journey is an important milestone for Dat Xanh Group. It will manage the basic operations of all subsidiaries and the Group on the same system and standardize processes according to best practices. Besides, accurate and online data will help management activities be more efficient and optimized. As a result, the whole organization will become smarter to improve product quality, better meet customer needs, and be transparent to investors and the ecosystem".

The early establishment of a technology system applied to all departments will help the Group create the resilience to transform the business, opening a comprehensive digital transformation standard for the real estate industry in the future. Along with Dat Xanh Group, FPT confidently mastered the pain points of digital transformation in the real estate industry, committed to rebuilding Dat Xanh Group, helping Dat Xanh realize its aspiration to become a multi-industry private economic group. Furthermore, it will contribute to affirming the role of Vietnamese enterprises in the country's socio-economic development mission.