FPT and FPT Chairman Truong Gia Binh win BrandLaureate Special Edition World Awa

The Awards gala dinner was held at The Reverie Saigon Hotel in HCMC's District 1 on December 7. The BrandLaureate Special Edition World Awards was launched for the first time ever in Vietnam.

The winners were evaluated and selected by a brand committee based on the following criteria: brand strategy, brand culture, integrated brand communications, brand innovation and brand performance.

FPT was the winner in the field of information technology and telecommunications. The award recognizes FPT's efforts, successes and breakthroughs in building and preserving its brand, in order to improve its brand credibility and better its brand awareness.

FPT Chairman Truong Gia Binh won the award for leadership of large corporations with excellent achievements playing a leading role in a league of their own.          

Deputy General Director of FPT IS Nguyen Tuan Hung received this award on behalf of FPT Chairman Truong Gia Binh.

Founded in 2005, the Asia Pacific Brands Foundation (APBF) is a non-profit organization, led by its Patron, H.E. Tun Abdullah Ahmad Badawi, Malaysia’s fifth Prime Minister together with a Board of Governors who are experienced captains of industries and brand icons.

The BrandLaureate Special Edition World Awards is an affirmation and celebration of brand supremacy and excellence. It is exclusively reserved for the crème de la crème of brands that are in a league of their own and the chosen or preferred choice amongst consumers.

The significant awards initiated include The BrandLaureate Awards for multinationals, Public Listed Companies, Trans-National Corporations, Government Linked Corporations and Large Corporations.

Together with sustainable and unique initiatives, the prestige and influence of APBF has globally strengthened. Therefore, the awards handed over by APBF will be the measurement for the brands reputation and pave a new way to any market that the enterprises would aim at.