FPT invests and establishes programmatic advertising company

FPT AdTrue Advertisement Joint Stock Company (FPT AdTrue) has its Grand Opening Ceremony on Monday, September 26, 2016. The ceremony will take place at the JW Marriot Hotel, Hanoi. Acting on the field of Intelligent Programmatic Online Advertising - FPT AdTrue is the latest business project, which is based on a modern technology platform invested by FPT. This is a potential field, with the global turnover of around 36 billion dollars in 2016. Vietnam market makes up about 45 million dollars.

Mr. Nguyen The Phuong - Vice General Director of FPT Corporation; Mr. Thang Duc Thang - Chairman of FPT Online, Mr. Tony Vu ​​- CEO of FPT AdTrue and representatives of the leading media agencies, advertising enterprises in Vietnam will participate in the Ceremony.

FPT AdTrue Advertisement Joint Stock Company (FPT AdTrue) was officially established on August 01, 2016 with a team of experts in global advertising industry who have more than 20 years of experience in the field of online advertising and marketing.

In cooperation with FPT AdTrue, the editorial and Media agencies' advertising revenue will be optimized in the form of intelligent ads such as automatically approaching right customers; monopoly pricing model or selling premium impression for potential clients on auctions, etc.

The way approaching potential customers will be shortened thanks to the upgraded technology provided by FPT AdTrue.

With more than 17,000 partners all over the world, FPT AdTrue’s global advertising network is now present in over 100 countries. Promisingly, FPT AdTrue gradually asserts its position in Vietnam digital technology industry.

“The technology and years of experience in the field of online advertising are FPT AdTrue‘s unique selling points. We expect that, with success in the foreign market for many years and technology and finance supported by FPT Corporation, FPT AdTrue will become one of the leading advertising companies in Vietnam,” CEO Tony Vu said.

In 2015, global advertising industry reached 513.07 billion dollars, 148.66 billion dollars of which was of online advertising industry. The programmatic advertising accounted for two-third of online advertising’s revenue. In Vietnam, the cost of online advertising was about 45 million dollars in 2015. In the past five years, the growth rate increased by 15% each year (Data from Statista).