FPT IS help Binh Minh Plastic Company efficiently manage customer relationship

FPT IS has officially operated SAP CRM (Customer Relationship Management) in Binh Minh Plastic Company. Over more than 4 months of Consultant and Deployment, the project has practically applied to business management activities of the company.

From the beginning of the year, SAP CRM is the fourth completed application of FPT IS ERP, not to mention other project such as Salesforce, Oracle. SAP CRM required higher technology, however, project team put all efforts to overcome the difficulties to meet customer need, more specifically integrated with ERP system which enabled information optimization for CRM and comprehensive customer information management of Binh Minh Plastic Company.

Mr. Nguyen Hoang Ngan – General Director of Binh Minh Plastic declared that successful implementation of second software project with FPT within 5 recent years proved the trust and hope of the companionship between FPT and Binh Minh Plastic in on-going digital transformation process.

According to Mr. Nguyen Thanh Ngoc – project management – team overcame many competitors, yet proved the potential of SAP CRM system compared to other systems which were chosen to sign contract beforehand since October 2018.

Additionally, the SAP interface, with many changes, is now being updated. SAP Cloud for Customers was a new technology with distinguished language. FPT IS fleet of staff had to do the research themselves when received new requirements from customers. Once in a while, the need of on time reply and solution from SAP caused many difficulties in operational process.

Binh Minh Plastic owns diversified products, mainly worked with many wholesalers; however inexperienced staff so that training required time and elaboration. Ms. Nguyen Khanh Ha – project member – said that: Instruction document needs to be detailed and elaborated and the fleets of consultants need to find a way to easily convey to customers.