FPT remains among Vietnam's top 10 brands

Forbes Vietnam’s the Top 50 Brands report was just published. The estimated value of Vietnam’s 50 most valuable brands rose by 22% compared to a similar list for last year, reaching over USD12.6 billion.

FPT was listed among Vietnam’s ten most valuable brands and ranked No. 1 in the technology category with an estimated brand value of USD217.6 million.

The food and beverage industry and financial services dominated the list with 9 representatives. These were followed by real estate, technology, materials and retail industries.

Forbes Vietnam said it used the method that its parent magazine in the U.S. uses to calculate a brand’s contribution to business performance.

After selecting a preliminary list of 100 companies with the highest brand recognition, product coverage and consumer awareness, Forbes averaged earnings before interest and taxes (EBIT) over the past three years, then determined the contribution by the company’s intangible assets based on industry-specific averages.

In the context, COVID-19 pandemic and the downward trend in revenue in some fields, proactively responding, improving management, looking for opportunities and doing business in a new way have helped FPT gain good results in both domestic and foreign markets.

During the first half of 2020, revenue and profit before taxes (PBT) of FPT reached VND 13,611 billion and VND 2,428 billion, up 9.0% and 13.5% YoY. Profit after tax was VND 2,021 billion, up 13.5% YoY. PBT margin reached 17.8% compared to 17.1% of 6M2019.