FPT Shop becomes the most-loved retail brand 2016

With ongoing effort to better our products, services and customer care regime, FPT Shop under FPT Retail was recognized as the most-loved retail brand 2016.

Trust and Use Awards has been annually held by the Consumption Advisory Magazine under the Vietnam Economic Times since 2006 in order to recognize and celebrate enterprises with the top quality products and services which are trusted and used by consumers.

The Organizers received 16,000 votes and online feedback from 62,000 people nationwide on more than 4,000 products and services in seven fields: finance-banking-insurance, food and retail, fashion-cosmetics-beauty services, household appliances-interior decor, pharmaceuticals and health care equipment, tourism-resorts-real estate and telecommunications-technology.

According to Ngo Quoc Bao, Sales Director of FPT Shop, they felt honored to have received the title. That showed that focusing on service quality, after-sales service and after-care policies was going in the right direction.

"We will continue making ongoing efforts in order not to betray the trust of consumers and readers", he added.

Established in August 2007, FPT Shop is the retail chain of FPT Retail. Operating across the country, FPT Shop offers high-quality products. It was the first retail chain in Vietnam to achieve ISO 9001 certification.

FPT Shop reached 115% of the revenue plan and 150% of the profit goal, a revenue increase of 39% and a profit increase of 450% compared to 2014. By the end of October 2016, FPT Shop announced continued success with a revenue growth of 32% and a profit before tax growth of 42%. Currently, the company is running 350 shops nationwide

Besides expanding its operational areas, FPT Shop attaches special importance to improving service quality, making customer more satisfied than expected. In order to achieve this goal, the campaign named "We love FPT Shop" has been run since the middle of 2015 and produced some encouraging results.