Make breakthroughs with blockchain-based customer loyalty solution

In order to help businesses with customer retention management strategies via blockchain applications to maintain their competitive advantages in the "new normal", FPT holds a webinar themed “Improve advantages with post-crisis customer retention strategy” at 15:00 on July 15, 2020. This offers business representatives an opportunity to discuss customer experience and blockchain technology with leading experts including: Mr. Nguyen Duong - CEM Partner Chairman, Mr. Nguyen Anh Nguyen - Chairman of Hatto - a tasty social networking site using artificial intelligence and Mr. Tran Hoang Giang - Director of akaChain under FPT.

In the post COVID-19 era, a series of businesses have to change their way of doing business, develop strategies to improve experience and corporate governance, retain customers in order to minimize negative impacts and adapt to the 'new normal'. According to a study by Harvard Business Review, companies leading in customer care will increase sales 2.5 times faster than competitors in the same industry. Especially, as businesses are facing economic downturn, the customer retention becomes the huge challenge.

Three leading experts in customer experience and blockchain technology will share, exchange views and give advice at the event.

At the event, the experts will share about the importance of strengthening trust between customers and businesses, and the technology apps supporting businesses in retaining customers effectively during and after the crisis. In particular, customer loyalty blockchain can help businesses optimally engage with customers to make breakthroughs in the 'new normal'.

In finance sector, blockchain assists businesses in automating customer identification process - eKYC (Electronic Know Your Customer) to evaluate the potential risks on payment systems. In addition to eKYC, credit scoring method based on blockchain technology is also a solution to assess and reduce bad debts for retail, banking and financial services sectors. Besides eKYC, blockchain-based credit scoring is a solution to decrease the bad debt rate for retail, banking and financial services sectors.

Mr. Nguyen Duong, Chairman of CEM Partner, the first person in Vietnam to achieve the Certified Customer Experience Professional (CCXP) certification by Customer Experience Professionals Association, will talk about negative impacts if there is a lack of a customer retention strategy. Then he will also give advice on how to develop and implement effective customer retention strategies.

Mr. Nguyen Anh Nguyen, Chairman of Hatto - Chairman of Hatto - a tasty social networking site using artificial intelligence will talk about making difference to directly impact customer engagement with businesses in the Industry 4.0 era.

As a blockchain tech expert, Mr. Tran Hoang Giang, Director of FPT's akaChain will discuss and advise on how to effectively apply blockchain technology to customer loyalty strategy. With supply chain or customer loyalty solutions, blockchain helps businesses target customers, reducing dependence on intermediaries for customer-centric policies.

With the "wartime" FPT Digital Kaizen® methodology and digital transformation solutions, FPT will help businesses take the initiative when facing unexpected and complicated challenges; make the most effective decisions in the "new normal".