Takashimaya Partners FPT, Toshiba to Launch New CRM System

July 19, 2019, VIETNAM — Takashimaya Vietnam Ltd. (Takashimaya), FPT Software Ltd. (FPT Software), and Toshiba Digital Solutions Corporation (Toshiba) are delighted to announce the strategic launch of a new customer relationship management (CRM) system. This CRM system will allow Takashimaya to offer a new customer-oriented service through both Takashimaya’s website, https://members.takashimaya-vn.com, and Takashimaya’s new mobile application, Takashimaya Việt Nam or Takashimaya VN, which will facilitate customers a better shopping experience with its loyalty program, Takashimaya Membership Bonus Point Gift Card Program, at the Takashimaya Department Store located in Ho Chi Minh City.

The new mobile application will provide customers with Takashimaya Membership Bonus Point Gift Card Program to create a seamless end-to-end user experience and offer members on-the-go access to personalized information and services, promotions and campaign programs, as well as other attractive benefits. The mobile application has interactive features including the accumulation of points and the ability to check the member’s shopping history, without the need to carry a physical membership card.

With the new CRM system, Takashimaya will also be able to communicate better with customers and understand customers’ demands by running data-driven marketing campaigns in real-time. These benefits will help Takashimaya build a better relationship with its customers, increase customer loyalty and strengthen its business.

Takashimaya Vietnam is the first branch store among Takashimaya’s overseas group to implement a mobile app developed by FPT Software and Toshiba.

Previously in 2016, FPT Software and Toshiba had worked together to introduce a Retail Loyalty Program Management System to Vietnam, which was based on the core solution from Toshiba known as PointArtist^®. Together, they have contributed to the modernization of Vietnam’s retail sector with customer-oriented ICT solutions.

FPT Software and Toshiba remain committed to offering customer-centric ICT solutions to tailor innovative in-store loyalty reward services and offerings in tandem with the rapid retail growth that Vietnam has seen in recent years. With this technology and service, Takashimaya will be able to provide an elevated shopping experience for its consumers and also offer customers the opportunity to experience convenience and enjoy membership benefits with ease.